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New Star of an Ad Campaign: The Louvre Heist Ladder
After thieves stole more than a hundred million dollars’ worth of jewelry from the Louvre using a lift truck, the manufacturer decided to capitalize on the connection.
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My wife and I got to know about the Louvre robbery on Sunday. Luckily for us, most of the people got the humor and know that we are not involved in the robbery.
After thieves stole more than a hundred million dollars’ worth of jewelry from the Louvre using a lift truck, the manufacturer decided to capitalize on the connection.
By Shawn Paik
October 24, 2025
