Independent music distro platform Too Lost has struck up a new commercial partnership with music financing company Xposure Music.
Under the agreement, Too Lost will distribute and co-fund catalog acquisitions sourced and underwritten by Xposure.
Xposure Music, founded in Montreal in 2021, uses machine learning to evaluate music catalogs and provide financing to artists. The company says it has invested “over eight figures” (between $10 million and $99 million) in music rights investments to date.
According to the announcement, Xposure plans to deploy “tens of millions of dollars in upcoming catalog acquisitions”.
Xposure Music said it will handle deal sourcing and financial underwriting using its underwriting and valuation technology that analyzes recorded music and publishing rights to identify and execute music investments.
Once deals close, Too Lost will handle global distribution, rights administration and royalty processing.
“This partnership enables us to help artists and investors realize the true long-term value of music rights.”
Gregory Hirschhorn, Too Lost
The companies have already committed “millions of dollars” across several deals including select catalogs from Tskinz, Fukkit, Fly Rich Double, FLVME, Secret! and more. Those deals signal their focus on “emerging and established independent creators.”
Gregory Hirschhorn, Co-Founder and CEO of Too Lost, said: “Too Lost and Xposure share a vision of modernizing the music economy by combining data, infrastructure and intelligent financing. This partnership enables us to help artists and investors realize the true long-term value of music rights.”
“By pairing our valuation platform with Too Lost’s global infrastructure, we’re creating a more efficient and scalable way to help artists get funding and manage our growing repertoire of music rights.”
Gregory Walfish, Xposure Music
Gregory Walfish, Co-Founder and Co-CEO of Xposure Music, added: “By pairing our valuation platform with Too Lost’s global infrastructure, we’re creating a more efficient and scalable way to help artists get funding and manage our growing repertoire of music rights.”
“We’re entering a new era of music investment – one that’s transparent, data-driven, and creator-first.”
Ryan Garber, Xposure Music
Ryan Garber, Co-Founder and Co-CEO of Xposure Music, said: “We’re entering a new era of music investment – one that’s transparent, data-driven, and creator-first.
“Too Lost shares that same DNA, and together we’re building an ecosystem that truly serves the independent music community.”
For New York headquartered Too Lost, which was recognized on the 2025 Inc. 5000 list of fastest-growing private companies in America, the partnership follows a year (2024) in which the company reports to have paid out over $50 million in royalties and distributed more than 2 million new songs, which it claims, “represent[s] 5% of all global releases”.
The company’s CEO and Co-Founder Gregory Hirschhorn noted in a New Year letter earlier this year that Too Lost achieved over 130% revenue growth in 2024 and is on track to surpass $100 million in annual revenue in 2025.
The deal marks the latest for Too Lost. About two weeks ago, the company made a “seven-figure” investment in AntiFragile Equity Partners, a startup founded in 2024 that acquires and monetizes ‘undervalued’ music rights catalogs.
The AntiFragile investment followed Too Lost’s recent “seven-figure” investment in Rebellion Records, an independent label founded in 2023.
Elsewhere, last month, Too Lost partnered with direct-to-fan platform EVEN, integrating the latter company’s commerce infrastructure directly into Too Lost’s dashboard, allowing artists to sell music, content, merchandise, tickets, and exclusive experiences directly to superfans.
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